An advertisement I found was on the Stanford website. I searched up "Fear Advertisements" and this is what Google gave me. http://www.stanford.edu/class/linguist34/advertisements/fear%20ads/pages/rogaine_jpg.htm
This ad basically uses an appeal to fear. With images and a persuasive statement that Rogaine will definitely help you grow more hair and keep the hair you want, people would purchase the item. The fear advertisement gives reason that Rogaine is "clinically proven" to work 100%. However, they do not prove that this item really works. There is also a tiny subscript that says "Not everyone responds to Rogaine." What exactly does this mean? Do they like this product? Does it really work for them? In my opinion, this advertisement is not a very good argument. It may show fear to men since it is mainly for when men lose hair, but it does not give description about the product. It does not seem legitimate to me.
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